Conteh Sports.
The brief was simple; propel Conteh Sports into a leaading and trusted company within the supplement industry, The solution; standout design, clear brand positioning and eye catching product design.
The Challenge
Conteh Sports are a fledgling & disruptive brand in a hyper-competitive supplement market. Their products have fast garnered a reputation amongst serious bodybuilders and powerlifters, but their original packaging was lacklustre and struggled to help them stand out amongst both smaller British brands, and the market leaders such as MyProtein.
The Solution
Working in unison with Conteh Sports, we gathered key information on their ideal customer persona, allowing us to build their new brand identity around them. Finding out Conteh Sports ideal customer persona was paramount. A brand with its roots firmly in powerlifting and bodybuilding, we were able to dial into this and create a bespoke new look for the brand moving forward.
We needed a striking design that had the flexibility to work seamlessly across multiple products of any size along with a multitude of flavour variations. A simple and refined flavour call out was used to allow for maximum free space for key call-to-action icons about the various benefits of the product along with patented product ingredients.
Alongside the day-to-day marketing and design of Conteh Sports, I was commissioned to design, source and manufacture a range of clothing to sit along side the now well renowned supplements and raise the profile of the brand. Initially 3 designs went into production which has since been grown into a range of 8 designs along t-shirts, hoodies, crewnecks & caps.
Social media has been fundamental in the relatively quick success of Conteh Sports. The creation of the highest quality imagery was critical so Conteh Sports could gain awareness, exposure and ultimately convert their followers to customers. A powerful brand and product was emphasised with the use of a specific design style that would help place Conteh Sports within a specific target audience, allowing for aggressive growth throughout 2021/2022.